Meta Ads for NZ Trades Businesses — Reach Homeowners Before They Search
Jelly Digital is a Meta Ads agency in Auckland, New Zealand, managing Facebook and Instagram campaigns for trades businesses. We put your business in front of Auckland homeowners while they're scrolling — before they've even started searching — building awareness and generating leads for electricians, plumbers, builders, and more.
Facebook & Instagram ads pricing for tradies
Social media advertising packages built for trade businesses. Upfront pricing, no inflated fees — just leads from the platforms your customers are already on.
- Campaign setup & strategy
- Audience research & targeting
- Ad creative direction (up to 3 ad sets)
- Pixel & conversion tracking setup
- Monthly performance report
- Up to $2,000 ad spend managed
- 3-month minimum commitment
- Everything in Social Starter
- Multi-campaign management
- Retargeting & lookalike audiences
- Creative A/B testing
- Landing page recommendations
- Fortnightly reporting & strategy calls
- Up to $5,000 ad spend managed
- 3-month minimum commitment
- Everything in Social Growth
- Full-funnel campaign strategy
- Creative production & UGC coordination
- Advanced attribution & reporting
- Catalogue & dynamic ads
- Weekly optimisation & strategy calls
- Up to $15,000+ ad spend managed
- Dedicated account manager
- 3-month minimum commitment
What Meta Ads management includes
Google Ads is great for capturing demand. Meta Ads is great for creating it. While Google targets people already searching, Meta puts your business in front of homeowners who might not be looking yet — but will be.
Ad creative and copywriting included
A/B testing across audiences and creatives
How Meta Ads management works
From audience strategy through to ongoing campaign optimisation.
Audience & strategy
We map out who we're targeting, what stage of the funnel we're reaching them at, and what goal the campaign is optimised for.
Creative & copy
We write ad copy and design creative that fits the Meta format — built to stop the scroll and drive action.
Launch & test
We launch with multiple ad variants to find the best performer quickly. Budget is shifted toward the winners.
Optimise & report
Weekly optimisation and monthly plain-language reporting on what's working, what's not, and what's next.
Why Meta Ads work for trades businesses
Google captures demand. Meta creates it. Together, they cover the full customer journey — from first impression to booked job.
Audience-first targeting
We target Auckland homeowners by location, age, and interests — the people most likely to need your services right now.
Creative that stops the scroll
Strong ad creative is the difference between a high-performing campaign and one that drains budget. We write and design ads built to perform.
Works alongside Google Ads
Meta builds brand awareness. Google captures intent. Together, they create a marketing system that covers the full customer journey.
Other services for tradies
Explore other services we provide across New Zealand.
Trusted across New Zealand
Don't just take our word for it, hear from real customers across Auckland.
FAQs
Got questions? We've answered the most common ones here.
Managing Meta Ads yourself is possible but time-consuming. The platform changes frequently and poor audience or creative decisions burn budget fast. A specialist agency that knows the trades market will typically produce a lower cost-per-lead and better return than running it yourself while also running a business.
Meta's targeting lets you select specific Auckland suburbs, postcodes, or a radius around your business. You can layer in demographics like age range (homeowner audiences skew 30–55) and household interests. Jelly Digital builds custom audiences based on who your ideal customer actually is, not default interest categories.
Google Ads targets people actively searching for your service right now — high purchase intent. Meta Ads target people by demographics and location before they've started searching — building awareness. Most trades businesses get the best results combining both: Google captures demand, Meta creates it.
$1,000/month is a solid starting budget for Meta Ads. It gives the algorithm enough data to test audiences and ad formats, optimise toward leads, and generate consistent awareness in your service area. For broader suburb coverage or multiple services, $1,500–$2,000/month produces stronger results.
Facebook and Instagram ad spend for trades businesses typically starts from $500/month to run meaningful campaigns. Below this the algorithm doesn't have enough data to optimise effectively. Meta Ads management fees are separate — Jelly Digital's rates are published on the pricing page with no lock-in contracts.
Yes — Meta Ads work particularly well for trades services that benefit from visual proof: landscaping, renovations, painting, new builds, and heat pump installation. They're effective for building brand recognition in specific Auckland suburbs and generating leads from homeowners who aren't actively searching yet.
Industries we work with
Learn how we drive success for tradies in your industry with our expert website & marketing solutions.
Ready to get started?
We take on a limited number of new clients each month. If you're a trades business or professional services firm ready to grow, we'd like to hear from you.