Google Ads Management for NZ Trades Businesses

Google Ads captures demand — people actively searching 'electrician Auckland' right now. Meta Ads creates demand — reaching homeowners in your area before they've started searching. Google Ads generates faster results; Meta Ads builds awareness and retargeting audiences over time. The most effective approach uses both, with Meta feeding warm audiences back into Google campaigns.

If you need leads now, start with Google Ads — it generates results within days. SEO takes 3–6 months to build momentum but the leads are free once you're ranking. The ideal approach is to run Google Ads while building your organic presence, then gradually reduce ad spend as SEO kicks in. We can help you plan both.

Results vary by trade, location, and budget — but as a benchmark, most of our trades clients see a cost per lead of $30–80 NZD within the first 60 days. Emergency services (plumbers, electricians) tend to see faster results due to high search intent. We set clear expectations before starting and show you the numbers every month.

Our Google Ads management starts from $500/month + GST. This covers campaign build, ongoing optimisation, monthly reporting, and regular communication. Ad spend is separate — you pay Google directly. We recommend a minimum of $1,000/month in ad spend to generate meaningful data and leads.

Yes. Google Ads works anywhere people are searching — and in smaller cities like Hamilton, Waikato, Whangarei, and regional NZ, cost per click is often lower than Auckland, meaning better returns on the same budget. We've run effective campaigns for trades businesses across New Zealand.

Yes — we never launch a campaign without conversion tracking confirmed. We set up Google Tag Manager and configure conversion actions (form submissions, phone calls) so we know exactly what's generating leads and what isn't. Running Google Ads without tracking is flying blind.

Most trades businesses that have tried Google Ads without success were running broad match keywords, sending traffic to their homepage, or had no conversion tracking set up. These three issues account for the majority of wasted ad spend. We fix all three before spending a dollar — and we show you exactly what we're doing and why.

Yes, always. Your Google Ads account is set up in your name and you have full access at all times. If you ever leave Jelly Digital, you take the account with you — including all historical data, campaign structure, and the learnings we've built. We don't hold accounts hostage.

Yes. Google Ads can be highly effective for professional services firms, particularly for city-based searches like 'accountant Auckland' or 'employment lawyer Wellington'. We set up conversion tracking from day one so you can see cost per lead, not just clicks. We also run regular search term reviews to make sure your ads are attracting the right clients.

Google Ads campaigns can start generating enquiries within days of launch. Most campaigns reach their optimal performance within 4–8 weeks as the algorithm learns which clicks convert best. We set up conversion tracking from day one so you can see exactly what your ad spend is producing.

For most NZ trades businesses and professional services firms, we recommend a minimum ad spend of $1,500–2,000/month to generate meaningful results. Below this threshold, campaigns often don't have enough data to optimise effectively. We'll recommend a budget based on your service area, competition level, and lead targets.