Crafting a user-centric website
The outcome
"Our website has become our most valuable business development tool. It articulates our expertise and values in a way that resonates with the forward-thinking clients we want to attract. The difference in the quality of enquiries we receive now is remarkable." — Francis McKeefry, Founder, Prés Consulting
In today's complex business landscape, Prés Consulting stands as a trusted advisor for organisations navigating the interconnected challenges of communications, governance, climate action, and B Corp certification. Their digital presence now serves as a sophisticated bridge between their expertise and the clients who need it most.
But this wasn't always the case.
The challenge
When Francis McKeefry approached our agency in mid-2022, Prés Consulting was experiencing a disconnect between their high-level consulting capabilities and their digital presence.
"We were delivering transformative work for our clients, but our website didn't reflect our depth of expertise or our unique approach," Francis explains. "Potential clients couldn't get a true sense of who we were or the value we could bring until after several meetings."
The challenge was clear: create a digital presence that would:
- Accurately represent Prés's multidisciplinary expertise across communications, governance, climate, and B Corp
- Attract purpose-driven organisations seeking substantive guidance
- Communicate complex services with clarity and authority
- Establish a professional foundation that would grow with the consultancy
Our approach
We began with comprehensive discovery sessions to understand the nuances of Prés's work and their ideal client relationships. Through collaborative workshops, we mapped their service offerings and identified the distinctive value they bring to each area of their practice.
This deep understanding informed our strategic approach to their digital presence.
The website foundation
Our design and development team created a website that balances professional credibility with approachable expertise. The site architecture was carefully structured to:
- Clearly articulate Prés's interconnected service areas without oversimplification
- Showcase case studies that demonstrate tangible outcomes across different sectors
- Present thought leadership content that establishes their authority in emerging fields
- Create intuitive pathways for qualified prospects to engage
The visual language combines structured professionalism with subtle warmth—reflecting Prés's rigorous approach and their commitment to partnership with clients.
Content strategy
Recognising that Prés's expertise is their primary differentiator, we developed a content strategy that elevates their thought leadership:
- A resource section featuring practical insights on governance, climate action, and B Corp certification
- Clear articulation of their methodology that demonstrates depth without overwhelming visitors
- Strategic calls-to-action that facilitate meaningful initial conversations
The results
Eighteen months after launching their new website, Prés Consulting has experienced significant business growth:
- Marked increase in qualified enquiries from their ideal client profile
- Reduced time spent explaining their services in initial consultations
- Expanded client base across previously untapped sectors
- Consistently positive feedback from prospects about website clarity and professionalism
- Strengthened positioning against larger, less specialised consulting firms
The website has proven to be remarkably effective as both a business development tool and a platform for thought leadership that continues to evolve with their practice.
"What's been most valuable is how the website pre-qualifies potential clients," notes Francis. "People who contact us now already understand our approach and are genuinely aligned with how we work. This has significantly improved our conversion rate and led to more productive client relationships."
Our ongoing relationship
Our partnership with Sarah and Prés Consulting continues to develop. What began as a website project has evolved into ongoing collaboration on digital strategy and content development.
"The website gives us a professional foundation that opens doors, but it's how it continues to evolve that provides lasting value," says Francis. "It's become central to how we articulate our offering as our services expand and the market evolves."
As Prés Consulting continues to grow their influence in sustainable business practices and governance, their digital presence remains a vital bridge between their expertise and the organisations who benefit from it—a testament to thoughtful strategy and purpose-driven design.
